How much of total search engine traffic does Google control?
I hear a lot of conflicting information about this, and would like to have a break down of how much search engine traffic do Google, Yahoo, and Bing control from internet searches. Thanks, and sources are appreciated!
EducationMan,
Here is a compilation of top search providers as they appear in Nielsen’s most recent Top Search Sites Report (April 2010)—top 6 doesn’t change over years, except slightly for percentages.
Nielsen is the renowned leader in measurement and information (see link for the report in the source section below).
1. Google Search (65.1%)
www.google.com
2. Yahoo! Search (13.5%)
search.yahoo.com
3. MSN/Windows Live/Bing Search (12.9%)
www.bing.com
4. AOL Search (2.5%)
search.aol.com
5. Ask.com Search (1.9%)
www.ask.com
www.askkids.com (their latest baby, more and more popular though)
6. My Web Search (1.1%)
www.mywebsearch.com
7. Comcast Search (powered by Google) (<1%)
search.comcast.net
8. NexTag Search (<1%)
www.nextag.com
9. WhitePages.com Network Search (<1%)
www.whitepages.com
10. Yellow Pages Search (<1%)
www.yellowpages.com
Then we have, among other backpackers:
BizRate Search (<1%)
www.bizrate.com
AT&T Worldnet Search (powered by Google) (<1%)
www.worldnet.att.net/search
Dogpile.com Search (<1%)
www.dogpile.com
Note: The lesson learned—totally overlooked aside from "mere" registration in regular search engines—is that you need to be found in both Yellow and White Pages, as well.
—Pascal
.
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